Items related to Ogilvy on Advertising

Ogilvy on Advertising - Softcover

Ogilvy, David

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9780394729039: Ogilvy on Advertising
Softcover
ISBN 10: 039472903X ISBN 13: 9780394729039
Publisher: Vintage, 1985

Synopsis

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

"synopsis" may belong to another edition of this title.

About the Author

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

From the Back Cover

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

From the Inside Flap

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

"About this title" may belong to another edition of this title.

Publisher
Vintage
Publication date
1985
Language
English
ISBN 10 
039472903X
ISBN 13 
9780394729039
Binding
Paperback
Edition number
1
Number of pages
224
Rating
  • 4.15 out of 5 stars
    11,993 ratings by Goodreads