Guerrilla selling: Unconventional weapons and tactics for increasing your sales - Softcover

Gallagher, Bill

Softcover

ISBN 10: 0395580390 ISBN 13: 9780395580394

Publisher: Houghton Mifflin, 1992

Synopsis

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

About this title

About the Author:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Review:

''This is a fast-moving, action-packed book on selling, full of practical tips and ideas that anyone can apply immediately to increase their corporate sales and personal income. Every salesperson in today's competitive market should read this book from cover to cover. It will give you the winning edge over the competition!'' --Brian Tracy, president, Brian Tracy Learning Systems

''Guerrilla Selling is loaded with great ideas that will help salespeople excel at every phase of selling. A salesperson armed with this book will make everyone win -- except the competition!'' --Dr. Tony Allesandra, author of Non-Manipulative Selling

''Guerrilla Selling is one of the finest books I have ever read on bringing all sales principles up to date. It is a how-to treasure and is not limited to just know-how principles.'' --Cavett Robert, chairman emeritus, National Speakers Association

About this edition

• Publisher: Houghton Mifflin
• Publication date: 1992
• ISBN 10: 0395580390
• ISBN 13: 9780395580394
• Binding: Paperback
• Number of pages: 208