Items related to Consumer Behavior
Synopsis
Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.
"synopsis" may belong to another edition of this title.
Synopsis
An authoritative and research-based treatment of consumer behaviour, backed by up-to-date coverage of new media, technology and e-commerce. Greater coverage of marketing strategy and decision making has been added, and text revisions have enhanced accessibility.
"About this title" may belong to another edition of this title.
- PublisherHoughton Mifflin (Academic)
- Publication date1997
- ISBN 10 0395665922
- ISBN 13 9780395665923
- BindingHardcover
- LanguageEnglish
- Number of pages704
- Rating
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Consumer Behavior
Published by
Houghton Mifflin (Academic), 1997
ISBN 10: 0395665922
ISBN 13: 9780395665923
Used
Hardcover
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001927495
Quantity: 1 available
Stock Image
Consumer Behavior
Published by
Houghton Mifflin Company, 1997
ISBN 10: 0395665922
ISBN 13: 9780395665923
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780395665923. Seller Inventory # 9567425
Quantity: 1 available
Stock Image
Consumer Behavior
Published by
Houghton Mifflin Company, 1997
ISBN 10: 0395665922
ISBN 13: 9780395665923
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780395665923. Seller Inventory # 9567424
Quantity: 1 available
Seller Image
Consumer Behavior.
Published by
Boston: Houghton Mifflin Co, 1997
ISBN 10: 0395665922
ISBN 13: 9780395665923
Used
Hardcover
First Edition
Seller: Plurabelle Books Ltd, Cambridge, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Good. xxvii 675p very large hardback with colourful laminated boards, first edition, hard to find, good document for fast changing consumer behaviour (in the US). Language: English. Seller Inventory # 229907
Quantity: 1 available