As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
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Book Description Houghton Mifflin (Academic), 1994. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110395673313
Book Description Houghton Mifflin (Academic), 1994. Hardcover. Book Condition: New. Brand New!. Bookseller Inventory # VIB0395673313
Book Description Book Condition: New. New. Bookseller Inventory # S-0395673313
Book Description Houghton Mifflin (Academic), 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # M0395673313