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Synopsis
How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboardsto online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligationto expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.
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- PublisherHoughton Mifflin College Div
- Publication date1999
- ISBN 10 0395870771
- ISBN 13 9780395870778
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages490
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Media Today: An Introduction to Mass Communication
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Media Today: An Introduction to Mass Communication
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Media Today: An Introduction to Mass Communication
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ISBN 10: 0395870771
ISBN 13: 9780395870778
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Media Today: An Introduction to Mass Communication
Published by
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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Media Today: An Introduction to Mass Communication
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ISBN 10: 0395870771
ISBN 13: 9780395870778
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