Making Customer Satisfaction Happen

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9780412786303: Making Customer Satisfaction Happen

This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.

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Making Customer Satisfaction Happen provides a customer focus for your company's Total Quality process. Drawing on actual case studies of 'world-class' customer satisfaction organizations, Rod McNealy clearly illustrates the power of customer satisfaction as a strategic weapon for any business. Significantly, this book provides both an easily understandable and implementable approach to meeting and exceeding your customers' needs and expectations. Making Customer Satisfaction Happen is targeted at a broad audience of managers in any type of organization - large or small, public or private, operating for profit or non-profit. This is a 'hands-on', action-oriented, instructive guide to achieving customer satisfaction. It offers a proven approach for meeting and exceeding customers' needs and expectations to the point of 'delighting' them.

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R.M. McNealy
Published by Springer (1996)
ISBN 10: 0412786303 ISBN 13: 9780412786303
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Book Description Chapman and Hall, United Kingdom, 1996. Paperback. Book Condition: New. 1994 ed.. Language: English . Brand New Book ***** Print on Demand *****. This book provides the focus for an organisation s Total Quality Management process; the achievement of `world-class customer satisfaction. The book draws exclusively from actual case studies of world leading companies. Bookseller Inventory # AAV9780412786303

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R. M. McNealy
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Book Description Chapman and Hall, United Kingdom, 1996. Paperback. Book Condition: New. 1994 ed.. Language: English . Brand New Book ***** Print on Demand *****.This book provides the focus for an organisation s Total Quality Management process; the achievement of `world-class customer satisfaction. The book draws exclusively from actual case studies of world leading companies. Bookseller Inventory # AAV9780412786303

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Book Description Chapman and Hall, United Kingdom, 1996. Paperback. Book Condition: New. 1994 ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book provides the focus for an organisation s Total Quality Management process; the achievement of `world-class customer satisfaction. The book draws exclusively from actual case studies of world leading companies. Bookseller Inventory # LIE9780412786303

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