This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
"synopsis" may belong to another edition of this title.
"A particularly well conceived text that superbly demystifies consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown. The book's student-centric focus is excellent."
—Professor Leslie de Chernatony, Birmingham University Business School
Consumer Behaviour is an exciting new European text written in student-friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalized transactional and profile data.
Learning features of the text
Web support for lecturers and students
Consumer Behaviour is accompanied by a comprehensive web site at www.wiley.com/go/evans. Students will find additional journal articles, multiple choice quizzes, all the web links and an online version of the glossary. For lecturers there are suggested solutions and notes on the questions and assignments set in the text and a comprehensive selection of PowerPoint slides for each chapter, that include many of the figures, tables and advertising images used in the book.
Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing research Group at Cardiff Business School. He received his PhD in Consumer Behaviour from University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research and a Deputy Senior Examiner for Marketing Planning at the Chartered Institute of Marketing. His research interests include cross-cultural, consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published 15 articles in various publications. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.
Gordon Foxall is Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).
"About this title" may belong to another edition of this title.
Shipping:
US$ 5.59
From United Kingdom to U.S.A.
Book Description Paperback. Condition: Very Good. Consumer Behaviour: A Practical Guide This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415008921
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415008921
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002038451
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415008921. Seller Inventory # 9440842