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Social Communication in Advertising: Persons, Products and Images of Well Being - Softcover

 
9780415039611: Social Communication in Advertising: Persons, Products and Images of Well Being
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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

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About the Author:
William Leiss is Professor of Communications at Simon Fraser University. Stephen Kline teaches Environmental Studies at York University. Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst. He is the author of The Codes of Advertising (Routledge, 1990) and coeditor of Cultural Politics in Contemporary America (Routledge, 1989).
Review:

"A well thought out and academically robust analysis of advertising as social communication, the most comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book." -- Thomas C. O'Guinn, University of Illinois


"The third edition of this classic text offers a magisterial review of the evolving relationship between advertising and society, and a wealth of insights into the relationship between contemporary advertisements, their creators, and consumers." -- Stephanie O'Donohoe, University of Edinburgh, Scotland


"Both a magisterial survey and a pioneering study in its own right, the third edition of Social Communication in Advertising brings the story of advertising and its communicative strategies right up to the present. With a range and depth rare in the field, it is essential reading for those interested in critically understanding this most powerful of contemporary cultural institutions." -- Andrew Wernick, Trent University


"Social Communication in Advertising is a stimulating, wide-ranging analysis of a key crossroads where culture and commerce meet." -- Joseph Turow, University of Pennsylvania

"A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the social influence of advertising."--Ivy Glennon, University of Illinois at Urbana-Champaign

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  • PublisherRoutledge
  • Publication date1991
  • ISBN 10 0415039614
  • ISBN 13 9780415039611
  • BindingPaperback
  • Number of pages340

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Other Popular Editions of the Same Title

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