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Discourse of Advertising (Interface) - Hardcover

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9780415041706: Discourse of Advertising (Interface)

Synopsis

The second-edition of The Discourse of Advertising has been substantially revised and includes new material and advertisements. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.

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About the Author

Guy Cook teaches at the University of Reading.

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Other Popular Editions of the Same Title

9780415041713: The Discourse of Advertising

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ISBN 10:  0415041716 ISBN 13:  9780415041713
Publisher: Routledge, 1992
Softcover

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Guy Cook
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ISBN 10: 0415041708 ISBN 13: 9780415041706
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