A Handbook of Qualitative Methodologies for Mass Communication Research - Hardcover

Jensen, Klaus Bruhn

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9780415054041: A Handbook of Qualitative Methodologies for Mass Communication Research

Synopsis

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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Review

'A concise text in an area with a literature that is often dense and arcane. Well written, good reading.' - Adrian Quinn, Teesside University

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Other Popular Editions of the Same Title

9780415054058: A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)

Featured Edition

ISBN 10:  0415054052 ISBN 13:  9780415054058
Publisher: Routledge, 1991
Softcover