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A Handbook of Qualitative Methodologies for Mass Communication Research - Hardcover

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9780415054041: A Handbook of Qualitative Methodologies for Mass Communication Research

Synopsis

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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'A concise text in an area with a literature that is often dense and arcane. Well written, good reading.' - Adrian Quinn, Teesside University

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  • PublisherRoutledge
  • Publication date1991
  • ISBN 10 0415054044
  • ISBN 13 9780415054041
  • BindingHardcover
  • LanguageEnglish
  • Number of pages272
  • EditorJankowski Nicholas W.
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9780415054058: A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)

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ISBN 10:  0415054052 ISBN 13:  9780415054058
Publisher: Routledge, 1991
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Jensen, Klaus Bruhn
Published by Routledge, 1991
ISBN 10: 0415054044 ISBN 13: 9780415054041
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Jensen, Klaus Bruhn
Published by Routledge, 1991
ISBN 10: 0415054044 ISBN 13: 9780415054041
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Condition: Acceptable. Used - Acceptable. Contains light water damage. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-034-00946

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