Consumer Psychology in Behavioural Perspective (Consumer Research & Policy Series)

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9780415058230: Consumer Psychology in Behavioural Perspective (Consumer Research & Policy Series)
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Increasing mention is made of behaviourism in marketing and consumer behaviour literature. It has attracted growing interest here and in the United States, not only in business schools but among economists and psychologists. In this book the uses of behaviourism receive a critical appraisal, being compared and contrasted with other prevailing models of consumer choice and also with the Behavioural Perspective Model, which clarifies the nature of purchase, consumption and marketing. This book should be of interest to lecturers and students of psychology, marketing, consumer behaviour, economics and business studies.

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Other Popular Editions of the Same Title

9780415041058: Consumer Psychology in Behavioural Perspective (Consumer Research & Policy Series)

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ISBN 10:  0415041058 ISBN 13:  9780415041058
Publisher: Routledge, 1989
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Foxall, Gordon R.
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Book Description -. Hardcover. Condition: Very Good. Consumer Psychology in Behavioural Perspective (Consumer Research & Policy Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415058230

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Book Description - -. Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415058230

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