This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This text presents developments, applications and key managerial implications related to the utilization of expert and knowledge-based systems in tourism marketing. Key areas covered include: artificial intelligence and expert systems; computers and management decision-making processes; the use of expert systems in tourism and marketing; strategic marketing decisions in tourism; and trends and future developments. The predominant focus is on looking at how expert systems in tourism marketing practice are being applied, covering tourism planning, destination development, site locator analysis, competitive positioning strategy, foreign market assessment and promotion budget allocation. Developing conceptual frameworks for analysis and offering theoretical insights, this work should be of use to researchers interested in learning more about this important area.
"synopsis" may belong to another edition of this title.
Book Description Routledge, London, 1996. Hardcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. First Edition; First Printing. Library stamps/marks/labels/slip, otherwise light wear. Crisp copy. ; "This volume provides insights into the fundamental concepts, procedures and methodologies of knowledge-based systems as appled to tourism marketing management. Using a range of examples and illustrations, the authors show how expert systems are designed to improve managerial decision-making skills and demonstrate the applicability of the models to problems and issues faced by tourism managers in a variety of contexts." ; Issues In Tourism Series; Ex-Library; x, 214 pages. Seller Inventory # 4768
Book Description Cengage Learning EMEA, 1996. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With usual stamps and markings, In good all round condition. No dust jacket. Seller Inventory # 5371375
Book Description Cengage Learning EMEA, 1996. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Seller Inventory # 5888662
Book Description Routledge. Condition: Good. Ex-library, so some wear and barcode page may have been removed, but in good overall condition. Seller Inventory # Z1-H-017-00298
Book Description Routledge, 1996. Hardcover. Condition: Good. 0. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0415093163