Globalization Strategy in the Hotel Industry

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9780415103220: Globalization Strategy in the Hotel Industry

The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.

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Go, Frank M., Pine, Ray
Published by Chapman & Hall (1995)
ISBN 10: 0415103223 ISBN 13: 9780415103220
Used Quantity Available: 1
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Better World Books
(Mishawaka, IN, U.S.A.)
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Book Description Chapman & Hall, 1995. Book Condition: Very Good. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP11896644

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