Global Business Strategy: An Introduction

9780415119788: Global Business Strategy: An Introduction

This text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for succcesful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.

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About the Author:

Grazia ietto Gillies is a Professor of Applied Economics and Head of International Business and Languages at South Bank University


1. Introduction PART 1: THE ENVIRONMENT, GROWTH AND DEVELOPMENT OF INTERNATIONAL FIRMS 2. The Evolution of International Firms 3. International Production and Investment Trends 4. The Environment of International Business 5. The International Trading Environment 6. Explanatory Paradigms of International Production 7. Competitive Advantage of Nations PART 2: INTERNATIONAL BUSINESS STRATEGY AND MANAGEMENT 8. Strategic Planning and Management in International Firms 9. International Business Strategy 10. International Business Strategy Methods and Implementation 11. International Location, Entry and Development Decisions 12. International Organizational Structure 13. International Human Resource Management and Culture 14. Evaluation, Conclusions and the Future of International Business

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