Competitive Marketing: A Strategic Approach

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9780415127868: Competitive Marketing: A Strategic Approach
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This edition presents a review of marketing strategy to take into account all the major new developments in the field. It covers the issues and methods of marketing in a competitive environment. The revision aims to increase the accessibility of the text for the reader approaching the areas of strategic marketing for the first time. It contains up-to-date marketing examples and covers areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations.

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John O'Shaughnessy
Published by Cengage Learning Emea (1995)
ISBN 10: 0415127866 ISBN 13: 9780415127868
New Hardcover Quantity Available: 1
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Irish Booksellers
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Book Description Cengage Learning Emea, 1995. Condition: New. book. Seller Inventory # M0415127866

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