The Business of Rural Tourism: International Perspectives (Tourism and Hospitality Management)

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9780415135115: The Business of Rural Tourism: International Perspectives (Tourism and Hospitality Management)
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This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.

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1. The business of rural tourism: international perspectives 2. Managing rural tourism businesses: financing, development and marketing issues 3. Rural tourism in the United States: the Peak to Peak Scenic Byway and KOA 4. Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur 5. Rural tourism in Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta 6. Rural tourism in Germany: farm and rural tourism operators 7. Rural tourism in China: development issues in perspective 8. Rural tourism in Australia: the Undara Experience 9. Rural tourism in New Zealand: rafting at River Valley Ventures in the Rangitkei 10. Conclusions and implications for rural business development

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Don Getz, Stephen Page
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Book Description Cengage Learning EMEA, United Kingdom, 1997. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management. Seller Inventory # AAV9780415135115

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Don Getz, Stephen Page
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Book Description Cengage Learning EMEA, United Kingdom, 1997. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management. Seller Inventory # AAV9780415135115

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Book Description Cengage Learning, 1997. Paperback. Condition: Brand New. 1st edition. 240 pages. 9.75x7.75x0.50 inches. In Stock. Seller Inventory # __0415135117

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