Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research)

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9780415173568: Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research)

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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`Lateral thinking is what is needed and this book provides that sort of stimulus to fresh thinking that is vital if we are to survive' - Public Library Journal

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Published by Routledge (1998)
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Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780415173568 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bookseller Inventory # HTANDREE0265254

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Brown, Stephen (Editor)/ Bell, Jim (Editor)/ Carson, David (Editor)
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Book Description Routledge, 1998. Paperback. Book Condition: Brand New. 1st edition. 291 pages. 9.25x6.25x0.75 inches. In Stock. Bookseller Inventory # __0415173566

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Published by Routledge (1998)
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