Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) - Hardcover

Hardcover

ISBN 10: 0415191920 ISBN 13: 9780415191920

Publisher: Routledge, 1998

Synopsis

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.
This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

About this title

About the Author

Morris Holbrook is the W. T. Dillard

Professor of Marketing in the Graduate School of Business at Columbia University. His previous publications include Consumer Research (1995), The Semiosis of Consumption (1993), and Postmodern Consumer Research (1992).

Edition details

• Publisher: Routledge
• Publication date: 1998
• ISBN 10: 0415191920
• ISBN 13: 9780415191920
• Binding: Hardcover
• Language: English
• Number of pages: 224
• Editor: Holbrook Morris