Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

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9780415198356: Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

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About the Author:

Keiko Tanaka is a Lecturer in Japanese Studies at the Cardiff Center for Japanese Studies, Hertford College, University of Oxford.

Review:

'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts

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Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Softcover - 168pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1968527

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Book Description Routledge, 1999. Paperback. Book Condition: Brand New. 1st edition. 168 pages. 8.50x5.50x0.50 inches. In Stock. Bookseller Inventory # __0415198356

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