Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
"synopsis" may belong to another edition of this title.
Keiko Tanaka is a Lecturer in Japanese Studies at the Cardiff Center for Japanese Studies, Hertford College, University of Oxford.Review:
'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts
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Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780415198356 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bookseller Inventory # HTANDREE0254833
Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Softcover - 168pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1968527
Book Description Routledge, 1999. Paperback. Book Condition: Brand New. 1st edition. 168 pages. 8.50x5.50x0.50 inches. In Stock. Bookseller Inventory # __0415198356
Book Description Routledge, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # M0415198356
Book Description Routledge, 1999. Paperback. Book Condition: New. New edition. Bookseller Inventory # DADAX0415198356