The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
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'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning
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Book Description Routledge, 2017. Hardback. Book Condition: NEW. 9780415224932 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0239313
Book Description Routledge, 2002. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F9-9780415224932
Book Description Routledge, 2003. Hardcover. Book Condition: Brand New. 1st edition. 256 pages. 9.25x6.50x1.00 inches. In Stock. Bookseller Inventory # __0415224934
Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Hardcover - 336pp - This title is now printed on demand - please allow 2-3 weeks added time for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1969388
Book Description Routledge, 2003. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0415224934
Book Description Routledge, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M0415224934