The Jargon of Authenticity (Routledge Classics) (Volume 126)

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9780415289917: The Jargon of Authenticity (Routledge Classics) (Volume 126)
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Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.

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About the Author:

Theodor Adorno (1903 - 1969). German philosopher who was a leading member of the Frankfurt School. Adorno led an influential attack on the "culture industry" prevalent in contemporary capitalist society.

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Text: English, German (translation)

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9780810104075: Jargon of Authenticity

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ISBN 10:  0810104075 ISBN 13:  9780810104075
Publisher: Northwestern University Press, 1973
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9780810106574: Jargon of Authenticity

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9780415289900: The Jargon of Authenticity (Routledge Classics)

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Book Description Taylor Francis Ltd, United Kingdom, 2002. Paperback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or aura , as his colleague Walter Benjamin described it, which clouded existentialists thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno s frank and open challenge to directness, and the avoidance of language that gives itself over either to the market, to balderdash, or to the predominating vulgarity , is as timely today as it ever has been. Seller Inventory # AAZ9780415289917

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