International Marketing: Strategy and Theory

3.86 avg rating
( 7 ratings by Goodreads )
 
9780415311328: International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.

The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone.

The book includes chapters on:

* Trade distortions and marketing barriers
* Political and legal environments
* Culture
* Consumer behaviour
* Marketing research
* Promotion and pricing strategies
* Currencies and foreign exchange

Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

"synopsis" may belong to another edition of this title.

About the Author:

Sak Onkvisit is Professor of Marketing at San José State University, USA

John Shaw is Professor of Marketing at Providence College, USA

Review:

It is very rare that a single text effectively provides a comprehensive coverage of both macro and micro issues in international marketing. These authors have done an excellent job of developing a framework that admiringly integrates both these perspectives. The practical examples that effectively illustrate the concepts are impressive, as is the breadth of industries covered in the discussions and the way each chapter provides a rich collection of concepts and strategies. I would particularly applaud the extensive coverage of the cultural aspects of marketing strategies in multiple chapters. This book is a must for all aspiring managers, who want to meet international marketing challenges successfully, in a rapidly evolving business context.
–Durairaj Maheswaran, Stern Research Professor of Marketing, Stern School of Business

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 235.00
US$ 201.76

Convert Currency

Shipping: US$ 10.55
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

SHAW, JOHN; ONKVISIT, SAK.
Published by Routledge (2017)
ISBN 10: 0415311322 ISBN 13: 9780415311328
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2017. Hardback. Book Condition: NEW. 9780415311328 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0217438

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 201.76
Convert Currency

Add to Basket

Shipping: US$ 10.55
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

JOHN SHAW, DEPARTMEN
Published by Routledge
ISBN 10: 0415311322 ISBN 13: 9780415311328
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Hardcover - 624pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1972443

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 212.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

John Shaw, Sak Onkvisit
Published by Routledge (2004)
ISBN 10: 0415311322 ISBN 13: 9780415311328
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Routledge, 2004. Hardcover. Book Condition: New. 4. Bookseller Inventory # DADAX0415311322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 218.57
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

John Shaw; Sak Onkvisit
Published by Routledge (2004)
ISBN 10: 0415311322 ISBN 13: 9780415311328
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2004. Hardcover. Book Condition: New. book. Bookseller Inventory # M0415311322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 257.06
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Onkvisit, Sak/ Shaw, John J.
Published by Routledge (2004)
ISBN 10: 0415311322 ISBN 13: 9780415311328
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2004. Hardcover. Book Condition: Brand New. 4th edition. 594 pages. 9.75x7.50x1.50 inches. In Stock. Bookseller Inventory # 0415311322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 289.93
Convert Currency

Add to Basket

Shipping: US$ 7.91
From United Kingdom to U.S.A.
Destination, Rates & Speeds