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Korea has become a significant force in global sport, with South Korea finishing fifth in the medals table at London 2012 and due to host the Winter Olympics in 2018. This book brings together scholars from disciplines including sport history, socio-cultural studies, sport development and sport management, to explore the significance of sport in contemporary Korea. Examining subjects such as sport in the context of relations between North and South Korea; the development of professional sport leagues in Korea, and the role of sport in the expression of Korean nationalism, this is indispensable reading for anybody with an interest in sport in Asia or in wider Korean culture and society.
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Dae Hee Kwak is Associate Professor of Sport Management and Co-Director of the Michigan Center for Sport Management at the University of Michigan, US. His research focuses on sport consumer behavior in various sport-related consumption contexts, and his long-term research goal is to identify how sport consumer behavior is similar/dissimilar with other types of consumer behavior. Dae Hee’s current work focuses on how emotion and experiential judgments influence various decisions to consume sport-related products/services.
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