The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)

3.2 avg rating
( 5 ratings by Goodreads )
 
9780415316170: The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:

  • What is the nature of motives, goals, and desires that prompt consumption behaviours? 
  • Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? 
  • How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Why do we buy what we buy?

What is the nature of the motives, goals, and desires that prompt consumption behaviors?

This unique volume brings together contributions from leading scholars who have extended our knowledge of the "why" of consumption, in a world where consumption itself has become the defining phenomenon of human life and society. The authors draw from branches of psychology, decision theory, sociology, and cultural anthropology to present a diverse selection of new and critical perspectives on consumer motivation. Motivational factors implicated in a variety of consumption behaviors are discussed, including consumer decisions on brands and products; consumption of products, services, and time; compulsive buying; recycling behavior; and mutual influences between consumers and the mass media.

This multifaceted collection provides many penetrating insights for both expert and novice consumer researchers, from both academic and practitioner backgrounds.

About the Author:

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 73.95
US$ 49.02

Convert Currency

Shipping: FREE
From India to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Cynthia Huffman
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Quantity Available: 1
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-38564

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.02
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

2.

Cynthia Huffman
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Quantity Available: 1
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB38564

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.07
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

3.

Cynthia Huffman
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Quantity Available: 1
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-38564

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.78
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Cynthia Huffman, David Glen Mick, S. Ratneshwar
Published by Taylor Francis Ltd, United Kingdom (2003)
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the why? of consumption. The book answers questions such as: * What is the nature of motives, goals, and desires that prompt consumption behaviours? * Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? * How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike. Bookseller Inventory # AA69780415316170

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 52.22
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Cynthia Huffman, David Glen Mick, S. Ratneshwar
Published by Taylor Francis Ltd, United Kingdom (2003)
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the why? of consumption. The book answers questions such as: * What is the nature of motives, goals, and desires that prompt consumption behaviours? * Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? * How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike. Bookseller Inventory # AA69780415316170

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.08
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Cynthia Huffman, David Glen Mick, S. Ratneshwar
Published by Taylor and Francis 2003-04-17, London (2003)
ISBN 10: 0415316170 ISBN 13: 9780415316170
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Taylor and Francis 2003-04-17, London, 2003. paperback. Book Condition: New. Bookseller Inventory # 9780415316170

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.09
Convert Currency

Add to Basket

Shipping: US$ 7.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

HUFFMAN, CYNTHIA; MICK, DAVID GLEN; RATNESHWAR, S.
Published by Routledge (2017)
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Paperback Quantity Available: 1
Print on Demand
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780415316170 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0260561

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.46
Convert Currency

Add to Basket

Shipping: US$ 10.56
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Ratneshwar, S.
Published by Routledge (2016)
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780415316170_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.79
Convert Currency

Add to Basket

Shipping: US$ 5.11
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Huffman,Cynthia
Published by Routledge
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Softcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Softcover - 352pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1972611

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Huffman, Cynthia, Mick, David Glen, Ratn
Published by Routledge (2017)
ISBN 10: 0415316170 ISBN 13: 9780415316170
New Paperback Quantity Available: 2
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Routledge, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # P110415316170

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.95
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book