Advertising and New Media

0 avg rating
( 0 ratings by Goodreads )
 
9780415430357: Advertising and New Media
View all copies of this ISBN edition:
 
 

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.
Features include:

  • evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns
  • interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

"synopsis" may belong to another edition of this title.

About the Author:

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in ‘media on media’, and as a media and communications researcher and public policy adviser.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Spurgeon, Christina
Published by Routledge (2007)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Paperback Quantity Available: 1
Seller:
Poverty Hill Books
(Mt. Prospect, IL, U.S.A.)
Rating
[?]

Book Description Routledge, 2007. Paperback. Condition: New. BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 9032225

More information about this seller | Contact this seller

Buy New
US$ 24.95
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Spurgeon, Christina
Published by Routledge
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Routledge. Condition: BRAND NEW. BRAND NEW Softcover - 144pp - A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Seller Inventory # 1977333

More information about this seller | Contact this seller

Buy New
US$ 34.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Christina Spurgeon
Published by Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Paperback Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Condition: New. New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from mass to my media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: * evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove Real Beauty and Axe/Lynx Effect campaigns * interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising. Seller Inventory # BTE9780415430357

More information about this seller | Contact this seller

Buy New
US$ 37.39
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Christina Spurgeon
Published by Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Condition: New. New. Language: English . Brand New Book ***** Print on Demand *****. This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from mass to my media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: * evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove Real Beauty and Axe/Lynx Effect campaigns * interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising. Seller Inventory # AAV9780415430357

More information about this seller | Contact this seller

Buy New
US$ 38.28
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Christina Spurgeon
Published by Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****.This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from mass to my media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: * evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove Real Beauty and Axe/Lynx Effect campaigns * interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising. Seller Inventory # AAV9780415430357

More information about this seller | Contact this seller

Buy New
US$ 38.87
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Christina Spurgeon
Published by Routledge (2007)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Softcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2007. Condition: New. book. Seller Inventory # M0415430356

More information about this seller | Contact this seller

Buy New
US$ 41.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Spurgeon Christ
Published by Routledge (2016)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415430357_lsuk

More information about this seller | Contact this seller

Buy New
US$ 37.30
Convert Currency

Add to Basket

Shipping: US$ 5.40
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Christina Spurgeon
Published by Routledge (2007)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Routledge, 2007. Paperback. Condition: New. 1. Seller Inventory # DADAX0415430356

More information about this seller | Contact this seller

Buy New
US$ 39.49
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

9.

Spurgeon Christ
Published by Routledge 11/1/2007 (2007)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Routledge 11/1/2007, 2007. Paperback or Softback. Condition: New. Advertising and New Media. Book. Seller Inventory # BBS-9780415430357

More information about this seller | Contact this seller

Buy New
US$ 45.04
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Spurgeon, Christina (Author)
Published by Routledge (2008)
ISBN 10: 0415430356 ISBN 13: 9780415430357
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2008. Paperback. Condition: Brand New. 1st edition. 135 pages. 9.00x6.00x0.50 inches. In Stock. Seller Inventory # __0415430356

More information about this seller | Contact this seller

Buy New
US$ 36.73
Convert Currency

Add to Basket

Shipping: US$ 8.40
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book