Advertising and New Media

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9780415430357: Advertising and New Media

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.
Features include:

  • evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns
  • interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

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About the Author:

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in ‘media on media’, and as a media and communications researcher and public policy adviser.

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Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Book Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****. This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from mass to my media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: * evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove Real Beauty and Axe/Lynx Effect campaigns * interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising. Bookseller Inventory # AAV9780415430357

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Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Book Condition: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from mass to my media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: * evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove Real Beauty and Axe/Lynx Effect campaigns * interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising. Bookseller Inventory # BTE9780415430357

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Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Book Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****.This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from mass to my media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: * evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove Real Beauty and Axe/Lynx Effect campaigns * interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising. Bookseller Inventory # AAV9780415430357

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