Global Public Relations: Spanning Borders, Spanning Cultures - Softcover

Freitag, Alan R.

Softcover

ISBN 10: 0415448158 ISBN 13: 9780415448154

Publisher: Routledge, 2009

Synopsis

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers: 

• foundational theories, and factors that shape the discipline
• communication across cultures
• trends affecting the public relations profession throughout the world. 

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.  

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

 

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

About this title

About the Author:

Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

About this edition

• Publisher: Routledge
• Publication date: 2009
• ISBN 10: 0415448158
• ISBN 13: 9780415448154
• Binding: Paperback
• Edition number: 1
• Number of pages: 328