Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

3.67 avg rating
( 18 ratings by Goodreads )
 
9780415517690: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)
View all copies of this ISBN edition:
 
 

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

  • New examples on the effective use of digital communication and online research tools;
  • Updated guidance on researching using digital tools and social media;
  • New examples that provide a more accessible pathway to real-world application.

In addition to these new features, the book covers:

  • Creating a framework for planning;
  • Up-to-date research tools and how to develop a research plan;
  • Gathering useful data for strategic guidance;
  • Real-world examples that provide readers with realistic cases and situations;
  • Applying theory to professional practice.

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

"synopsis" may belong to another edition of this title.

About the Author:

Erica Weintraub Austin is the Professor and Director of the Center of Media and Health Promotion at Washington State University.

Bruce E. Pinkleton is Professor and Associate Director of the Murrow Center for Media and Health Promotion Coordinator at Washington State University.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780415517683: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Featured Edition

ISBN 10:  0415517680 ISBN 13:  9780415517683
Publisher: Routledge, 2015
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Erica Weintraub Austin
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Quantity Available: 10
Seller:
book-net
(Sugarland, TX, U.S.A.)
Rating
[?]

Book Description Condition: New. New Book. Seller Inventory # 0415517699-SBX

More information about this seller | Contact this seller

Buy New
US$ 52.02
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Austin, Erica Weintraub; Pinkleton, Bruce E
Published by Routledge
ISBN 10: 0415517699 ISBN 13: 9780415517690
New PAPERBACK Quantity Available: 1
Seller:
BestPrice4YouAlways
(Los Angeles, CA, U.S.A.)
Rating
[?]

Book Description Routledge. PAPERBACK. Condition: New. 0415517699 RECEIVE in 2-4 DAYS! SAME DAY SHIPPING ! NEW BOOK. Standard ETA: 3-5 business days, Expedited ETA: 2-3 business days. Satisfaction guaranteed! @. Seller Inventory # SKU1045473

More information about this seller | Contact this seller

Buy New
US$ 50.73
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds

3.

Erica Weintraub Austin
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Quantity Available: 1
Seller:
Fairview Books
(Southfield, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Book. Seller Inventory # 0415517699-RYW

More information about this seller | Contact this seller

Buy New
US$ 63.20
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Erica Weintraub Austin
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Quantity Available: 5
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AINDN-40405

More information about this seller | Contact this seller

Buy New
US$ 67.17
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds

5.

Erica Weintraub Austin
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Quantity Available: 8
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-OCT-29340

More information about this seller | Contact this seller

Buy New
US$ 68.33
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds

6.

Erica Weintraub Austin
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Quantity Available: 8
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB29340

More information about this seller | Contact this seller

Buy New
US$ 68.38
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds

7.

Austin, Erica Weintraub; Pinkleton, Bruce E
Published by Routledge (2015)
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Routledge, 2015. Paperback. Condition: New. Seller Inventory # DADAX0415517699

More information about this seller | Contact this seller

Buy New
US$ 65.55
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

8.

Erica Weintraub Austin
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Quantity Available: 5
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUNEW-40405

More information about this seller | Contact this seller

Buy New
US$ 69.63
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Erica Weintraub Austin
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Quantity Available: 8
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. New, US edition. Excellent Customer Service. Seller Inventory # ABEUSAOCT18-29340

More information about this seller | Contact this seller

Buy New
US$ 70.92
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

Erica Weintraub Austin, Bruce E. Pinkleton
Published by Taylor & Francis Ltd, United Kingdom (2015)
ISBN 10: 0415517699 ISBN 13: 9780415517690
New Paperback Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Ltd, United Kingdom, 2015. Paperback. Condition: New. 3rd New edition. Language: English. Brand new Book. Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition:New examples on the effective use of digital communication and online research tools;Updated guidance on researching using digital tools and social media;New examples that provide a more accessible pathway to real-world application.In addition to these new features, the book covers:Creating a framework for planning;Up-to-date research tools and how to develop a research plan;Gathering useful data for strategic guidance;Real-world examples that provide readers with realistic cases and situations;Applying theory to professional practice.The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout. Seller Inventory # AAU9780415517690

More information about this seller | Contact this seller

Buy New
US$ 75.43
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book