This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.
This updated edition covers:
Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
"synopsis" may belong to another edition of this title.
James G. Webster is professor of communication studies at Northwestern University.
Patricia F. Phalen is associate professor of media and public affairs at George Washington University.
Lawrence W. Lichty is professor emeritus of media at Northwestern University
"About this title" may belong to another edition of this title.
Shipping:
US$ 2.64
Within U.S.A.
Book Description Condition: New. Seller Inventory # 19661664-n
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580194999
Book Description HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780415526517
Book Description Condition: New. Seller Inventory # 19661664-n
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. James G. Webster is professor of communication studies at Northwestern University.Patricia F. Phalen is associate professor of media and public affairs at George Washington University. Lawrence W. Lichty is professor emeritus of media at No. Seller Inventory # 594647276
Book Description Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780415526517
Book Description Condition: New. Seller Inventory # I-9780415526517
Book Description HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780415526517