Emarketing Excellence: Planning and Optimizing your Digital Marketing

3.92 avg rating
( 61 ratings by Goodreads )
 
9780415533379: Emarketing Excellence: Planning and Optimizing your Digital Marketing

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans.

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

"synopsis" may belong to another edition of this title.

About the Author:

Dave Chaffey is CEO of Smart Insights (www.smartinsights.com), an online publisher and analytics company providing advice and alerts on best practice and industry developments for digital marketers and Ecommerce managers. He also works as an independent Internet marketing trainer and consultant for Marketing Insights Limited and has consulted on digital marketing and Ecommerce strategy for a range of companies. Dave is a visiting lecturer on E-commerce courses at different universities including Birmingham, Cranfield, Derby, Manchester Metropolitan and Warwick Universities. He is also a tutor on the IDM Diploma in Digital marketing, for which he is senior examiner

PR Smith (www.PRSmith.org) is a best-selling marketing author, international speaker and adviser. His five other books are renowned for their ‘edutainment’ style. His SOSTAC® Planning System is used by organisations around the world (and in Top 3 business models of all time - Chartered Institute of Marketing). Paul advises and trains organisations that embrace change and creativity in Asia, Africa and Europe. He is also the author/ founder of the Great Sportsmanship Programme which uses social media to mobilise communities into sportsmanship www.GreatSportsmanship.org


Review:

'This book is a must-have for any professional looking to plan and implement an e-marketing campaign.'

Amanda Rogers, Qualifications Director, the IDM

'This is not a book you read... it is a book you use to achieve inspiring digital marketing outcomes! No complicated techniques just straightforward digital marketing sense and an empowering toolkit of models and strategies. Should be used by any serious digital marketer!'

M Zinopoulou, CEO of The Digital Marketing Association

'Chaffey and Smith continue to clearly communicate practical, tactical, strategic and philosophical insight about the broad scope and significant constraints of online marketing. This book lays bare the forest and the trees, helps you determine which trees are most beneficial and provides the necessary clues for harvesting them. A must read.'

Jim Sterne, Founder, eMetrics Summit and Chairman of Digital Analytics Association

'Emarketing Excellence 4e is the definitive e-marketing resource for new and veteran digital marketers. Chaffey and Smith deftly guide readers through the constantly changing landscape of e-marketing, from strategy to implementation, in ten clear, concise chapters. A must-have for every teacher and marketer's library.'

Gene De Libero, New York University School of Continuing and Professional Studies, USA

'This book is a Classic; a rigorous and practical guide to Digital Marketing theory and practice. In this new edition, the authors have comprehensively updated the content to reflect the latest developments in the rapidly-changing digital landscape. Emarketing Excellence will continue to meet the learning needs of students and practitioners alike.'

Mike Berry, Digital Marketing Trainer, Consultant and Blogger

'This complete e-marketing book refreshingly infiltrates the ‘e’ into every area of marketing, which reflects what is going on in marketing practice. There is a great balance between a big picture approach and getting down to the technical aspects of actually doing it through a range of media including social and mobile. This book is perfect for those studying advanced marketing or those working in marketing who need to get a handle on technology.'

Dr Paul Harrigan, University of Southampton, UK

Praise for the 3rd edition:

'eMarketing eXcellence successfully combines breadth of subject matter with a depth that gives the reader more than a superficial understanding of the issues. Chaffey and Smith have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment'

Danny Meadows-Klue, former President of Interactive Advertising Bureau (Europe) and principal Digital Strategy Consulting

'...an exciting new approach...with creative use of new e-models and e-tools'

Amazon

'a must-have for other managers...if you don't read this book-you are still in the dark when it comes to eMarketing'

Dominic Yeadon, FIDM, e-Marketing consultant

'This book is essential reading for anyone involved with, or wanting to learn about, digital and e-marketing'

Beverly Barker, Senior Lecturer in Digital Marketing at London South Bank University

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Dave Chaffey, Pr Smith
Published by T&F/Routledge (2015)
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Soft cover Quantity Available: 20
International Edition
Seller
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description T&F/Routledge, 2015. Soft cover. Book Condition: New. International Edition. Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition. International Edition. Bookseller Inventory # 382217

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.70
Convert Currency

Add to Basket

Shipping: US$ 4.80
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Chaffey, Dave; Smith, PR
Published by Routledge
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Softcover Quantity Available: 15
International Edition
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Routledge. Book Condition: New. 0415533376 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # EI_9780415533379

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.05
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Chaffey
Published by Routledge, New Delhi
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Quantity Available: > 20
International Edition
Seller
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description Routledge, New Delhi. NA.. Book Condition: New. International Edition. 0 International Edition. Bookseller Inventory # 271531

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.90
Convert Currency

Add to Basket

Shipping: US$ 4.80
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Chaffey Smith
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Soft cover Quantity Available: > 20
International Edition
Seller
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Rating
[?]

Book Description Soft cover. Book Condition: New. NEW - International Edition - ISBN 9780415533379 - Same Contents as in US edition - in english - 4ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code, unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Bookseller Inventory # AL4

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.55
Convert Currency

Add to Basket

Shipping: US$ 5.99
Within U.S.A.
Destination, Rates & Speeds

5.

Dave Chaffey, Pr Smith
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Quantity Available: 10
Seller
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Book In Mint condition. Shipping with Trackable Method. No APO/FPO Addresses Please. Bookseller Inventory # 9780415533379NHS

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.14
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Chaffey Et Al
Published by T&F India (2015)
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Paperback Quantity Available: 10
Seller
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description T&F India, 2015. Paperback. Book Condition: New. Bookseller Inventory # Adhya-9780415533379

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.47
Convert Currency

Add to Basket

Shipping: US$ 4.67
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Dave Chaffey & PR Smith
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Softcover Quantity Available: > 20
International Edition
Seller
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 4th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN are same but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41524702

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.30
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Dave Chaffey & PR Smith
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Softcover Quantity Available: > 20
International Edition
Seller
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 4th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBD31524702

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.30
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

9.

Dave Chaffey, Pr Smith
Published by T&F/Routledge
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Quantity Available: 5
Seller
TH Books
(New Delhi, India)
Rating
[?]

Book Description T&F/Routledge. Book Condition: New. This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address. Bookseller Inventory # SAE12JUL-10766

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.98
Convert Currency

Add to Basket

Shipping: US$ 8.61
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Chaffey Et Al
ISBN 10: 0415533376 ISBN 13: 9780415533379
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEADH##3844

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.40
Convert Currency

Add to Basket

Shipping: US$ 4.21
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book