Expanding the Donor Base in Higher Education: Engaging Non-Traditional Donors

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9780415534000: Expanding the Donor Base in Higher Education: Engaging Non-Traditional Donors

Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and Fundraising

Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising―including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.

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About the Author:

Noah D. Drezner is Assistant Professor of Higher Education and a faculty member in the Center for Philanthropy and Nonprofit Leadership at the University of Maryland, College Park, USA.

Review:

"This volume of essays provides an insightful mix of empirical studies and reviews of current research and practice across a broad range of topics, all bound together by Drezner’s overarching call for identity-based philanthropy. ... Given the demographic shifts in higher education over the past decades and the importance of equity and diversity, this is a novel and welcome perspective that may fundamentally alter institutional fundraising strategies. ... Expanding the Donor Base in Higher Education makes a valuable contribution and will be highly useful for institutional administrators in and outside of fundraising offices." ―Teachers College Record

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