Leveraging Brands in Sport Business

ISBN 13: 9780415534840

Leveraging Brands in Sport Business

0 avg rating
( 0 ratings by Goodreads )
 
9780415534840: Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

"synopsis" may belong to another edition of this title.

About the Author:

Dr. Mark P. Pritchard serves as professor of Marketing in the College of Business at Central Washington University. Having earned his Ph.D. from the University of Oregon, Dr. Pritchard was the founding Director of the NWCSB and has held faculty appointments in marketing in Canada, Australia, Singapore, France and the United States. His research concentrates on issues in services marketing and specializes in the area of brand loyalty and repeat purchase behavior in the sport and tourism industries. Recent research and instructional interests have focused on the role of personal ethics and social responsibility in shaping a winning brand team.

Dr. Jeffrey L. Stinson is Chair of the Department of Management and Director of the Northwest Center for Sport Business (NWCSB) at Central Washington University. With a Ph.D. in Marketing from the University of Oregon, Dr. Stinson has primarily researched the influence of intercollegiate athletics on athletic and academic fundraising to colleges and universities. Other research interests include donor decision-making, non-profit fundraising, and social marketing in sport.

Review:

Leveraging Brands in Sport Business represents an important milestone in the sport marketing literature. This book provides welcome academic treatment to a term now ubiquitous, and therefore both used and abused in marketing parlance. Pritchard and Stinson have done an admirable job assembling a top-flight team of authors representing multiple countries and perspectives. The breadth and depth of coverage in Leveraging Brands in Sport Business provides a unique contemporary exploration of a complex phenomenon. While clarifying many issues in my mind, I believe its most useful contribution will be in laying groundwork for questions not yet posed, much less answered. Leveraging Brands in Sport Business is a welcome addition to my professional library.

- Mark Havitz, Professor and Chair, Department of Recreation and Leisure Studies, University of Waterloo, Canada

So much about branding today in most industries is an ability to build a connection with a consumer that sports brands have done successfully for decades. In Leveraging Brand in Sports Business, Pritchard and Stinson provide a comprehensive look at the ways in which brands can successfully weave their way into the consumers’ lifestyle. The book provides essential foundations in brand management but in a sports context. This book is a valuable resource for sports business practitioners but also for mainstream brand managers seeking to align with or leverage the equity in a successful sports brand.

- Paul Swangard, Woodard Family Foundation Fellow and Managing Director, Warsaw Sports Marketing Center, University of Oregon, US

With this book, practitioners, students and academics will find key contributions from international experts on sport marketing and management, with an emphasis on building a better understanding of theories and best practices. As a business developer for the ATP World Tour and director of one of the top Sport Management Program in Europe, one of the critical aspects of my work concerns finding ways to create and renew competencies for students and event organizers. In a world in permanent transformation, the Sport Business domain has become an ecosystem with specific stakeholders like fans, media, sponsors, suppliers, athletes, cities and politics sharing key resources for sport organizations. In this complex environment, I consider this book an incredibly helpful new reference for our learning and professional activities.

- Lionel Maltese, Professor, Aix Marseille University and Director, International Sport & Event Management Programs, Kedge Business School, France

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Mark Pritchard, Jeff
Published by Routledge
ISBN 10: 0415534844 ISBN 13: 9780415534840
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Hardcover - 250pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1982130

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 93.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

PRITCHARD, MARK; STINSON, JEFFREY
Published by Routledge (2013)
ISBN 10: 0415534844 ISBN 13: 9780415534840
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2013. Hardback. Book Condition: NEW. 9780415534840 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bookseller Inventory # HTANDREE0207

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 96.68
Convert Currency

Add to Basket

Shipping: US$ 10.73
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Pritchard, Mark P. (Edited by)/ Stinson, Jeffrey L. (Edited by)
Published by Routledge (2013)
ISBN 10: 0415534844 ISBN 13: 9780415534840
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2013. Hardcover. Book Condition: Brand New. 249 pages. 10.00x7.25x0.75 inches. In Stock. Bookseller Inventory # __0415534844

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 113.87
Convert Currency

Add to Basket

Shipping: US$ 8.05
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Published by Routledge (2013)
ISBN 10: 0415534844 ISBN 13: 9780415534840
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Routledge, 2013. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110415534844

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 155.48
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

5.

Published by Routledge (2013)
ISBN 10: 0415534844 ISBN 13: 9780415534840
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2013. Hardcover. Book Condition: New. book. Bookseller Inventory # M0415534844

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 171.04
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds