Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1)

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9780415596497: Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1)
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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

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About the Author:

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Condition: New. 3rd Revised edition. Language: English . Brand New Book. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of Structuralism and Semiotics, Fiske-Style . Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes. Seller Inventory # AAU9780415596497

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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Condition: New. 3rd Revised edition. Language: English . Brand New Book. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of Structuralism and Semiotics, Fiske-Style . Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes. Seller Inventory # AAU9780415596497

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Book Description Taylor & Francis Ltd, 2010. Condition: New. 2010. 3rd Edition. Paperback. How can we study communication? What are the main theories and methods of approach? This title presents an introduction to the main authorities in the field of communication studies. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Series: Studies in Culture and Communication. Num Pages: 248 pages, 11 black & white tables. BIC Classification: GTC; JFC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 20. Weight in Grams: 334. . . . . . . Seller Inventory # V9780415596497

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