The John Fiske Collection: Reading the Popular (Routledge Classics (Paperback)) (Volume 2)

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9780415596510: The John Fiske Collection: Reading the Popular (Routledge Classics (Paperback)) (Volume 2)
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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture.

Beneath the surface of the cultural artifacts that surround us – shopping malls, popular music, the various forms of television – lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular "texts" to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect.

Fiske’s "readings" of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a "boy toy", but young girls feel empowered by her ability to toy with boys; Chicago’s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses.

Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske’s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it.

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About the Author:

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

Review:

"Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine

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Other Popular Editions of the Same Title

9780415078757: Reading the Popular (Volume 2)

Featured Edition

ISBN 10:  041507875X ISBN 13:  9780415078757
Publisher: Routledge, 1989
Softcover

9780415596503: The John Fiske Collection: Reading the Popular (Volume 2)

Routledge, 2010
Hardcover

9780044454373: Reading the Popular

Harper..., 1989
Softcover

9780044454366: Reading the Popular

Unwin ..., 1989
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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Condition: New. 2nd New edition. Language: English . Brand New Book. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of Reading Fiske and Understanding the Popular . Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us - shopping malls, popular music, the various forms of television - lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular texts to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske s readings of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a boy toy , but young girls feel empowered by her ability to toy with boys; Chicago s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it. Seller Inventory # AA69780415596510

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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Condition: New. 2nd New edition. Language: English . Brand New Book. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of Reading Fiske and Understanding the Popular . Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us - shopping malls, popular music, the various forms of television - lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular texts to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske s readings of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a boy toy , but young girls feel empowered by her ability to toy with boys; Chicago s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it. Seller Inventory # AA69780415596510

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Book Description Taylor Francis Ltd, United Kingdom, 2011. Paperback. Condition: New. 2nd New edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of Reading Fiske and Understanding the Popular . Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us - shopping malls, popular music, the various forms of television - lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular texts to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske s readings of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a boy toy , but young girls feel empowered by her ability to toy with boys; Chicago s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it. Seller Inventory # BTE9780415596510

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