Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

3 avg rating
( 2 ratings by Goodreads )
 
9780415626972: Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers:

- Cost effective methods of researching the audience using technology
- Developing a consistent, branded online message
- Using social media to increase audience engagement, and involve them in the creative process

With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.

"synopsis" may belong to another edition of this title.

About the Author:

Bonita M. Kolb is an Associate Professor of Business Administration at Lycoming College, USA. She has published in a number of leading journals and is the author of several books on marketing and non-profit management.

Review:

"Marketing for Cultural Organizations clearly and holistically addresses the current state of cultural organizations with invaluable insight on how to effectively market and engage with today's global, rapidly-evolving audiences. Kolb shares vivid case studies and provides practical examples, giving readers both the knowledge and tools to increase participation, communicate with diverse audiences, and build meaningful connections for their cultural organizations. A 21st century marketing tool-kit for anyone studying or currently working in the arts marketing or management field."

- Ashley M. Berger, Senior Alumni Outreach Officer, Pratt Institute  

"Dr. Kolb’s book, Marketing for Cultural Organizations, is an excellent tool for any student studying cultural marketing. Her perspectives on marketing for the cultural and nonprofit landscapes are informed by her international experience, a vital asset in this field today. Dr. Kolb offers incredibly helpful strategies for cultural organizations to succeed against the odds in a post-recession, cross-cultural, and cyber-preoccupied society, in this practical and accessible edition of Marketing for Cultural Organizations."

- Jenny-Lind Angel, Arts Administrator

 

"A valuable guide to promotion for today’s nonprofits (of any size), Marketing for Cultural Organizations summarizes what’s core and critical to not only getting your message out there but also for it to stick. This should be recommended reading for all arts management professionals."

- AV Goodsell, Friends of the High Line

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kolb, Bonita M.
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Quantity Available: 1
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 19560991-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.50
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

Bonita M. Kolb
Published by Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2013. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management. Bookseller Inventory # AAZ9780415626972

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.20
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Bonita M. Kolb
Published by Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2013. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management. Bookseller Inventory # AAZ9780415626972

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.21
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Bonita M. Kolb
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Quantity Available: 1
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST0415626978. Bookseller Inventory # ST0415626978

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.91
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Kolb, Bonita
Published by Routledge (2013)
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2013. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780415626972

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.42
Convert Currency

Add to Basket

Shipping: US$ 11.89
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Bonita M. Kolb
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Quantity Available: 1
Seller:
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97804156269720000000

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Bonita M. Kolb
Published by Routledge (2013)
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Softcover First Edition Quantity Available: 2
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2013. Book Condition: New. book. Bookseller Inventory # ria9780415626972_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.62
Convert Currency

Add to Basket

Shipping: US$ 5.11
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

KOLB, BONITA M.
Published by Routledge (2013)
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2013. Paperback. Book Condition: NEW. 9780415626972 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0176439

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.99
Convert Currency

Add to Basket

Shipping: US$ 10.57
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Kolb, Bonita M. (Author)
Published by Routledge (2013)
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2013. Paperback. Book Condition: Brand New. 3rd edition. 256 pages. 9.02x6.02x0.59 inches. In Stock. Bookseller Inventory # __0415626978

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 52.97
Convert Currency

Add to Basket

Shipping: US$ 7.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Bonita M. Kolb
Published by Routledge (2013)
ISBN 10: 0415626978 ISBN 13: 9780415626972
New Softcover First Edition Quantity Available: 1
Seller:
Rating
[?]

Book Description Routledge, 2013. Book Condition: New. Bookseller Inventory # EH9780415626972

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.50
Convert Currency

Add to Basket

Shipping: US$ 3.53
From Germany to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book