Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
"synopsis" may belong to another edition of this title.
Jennifer Lees-Marshment is an international expert in political marketing at the University of Auckland, New Zealand. Her books include The Routledge Handbook of Political Marketing (Routledge 2012), Political Marketing: principles and applications (Routledge 2009), Global Political Marketing (Routledge 2010), The Political Marketing Game (Palgrave Macmillan 2011) and Political Marketing in Canada (UBC, 2012). See www.lees-marshment.org for further details.
Brian Conley is an Assistant Professor of Government at Suffolk University in Boston, MA. His principal research interests are in the areas of US electoral politics, political parties, and political marketing and branding.
Kenneth Cosgrove is Associate Professor of Government at Suffolk University in Boston, MA. He is the author of Branded Conservatives: How the Brand Brought the American Right From the Fringes to the Center of American Politics. His research interests center on political marketing with a focus on branding in North American politics.
"Lees-Marshment, Conley, and Cosgrove have made an enormous contribution to our understanding of political marketing, not just by bringing together prominent scholars all addressing an emerging and critical trend in American politics, but by offering us a coherent definition of how marketing in politics differs from mere campaign communications."
―Christopher Arterton, The George Washington University
"About this title" may belong to another edition of this title.
Shipping:
US$ 5.68
From United Kingdom to U.S.A.
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780415632867
Book Description Condition: New. Seller Inventory # 20873361-n
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580198689
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780415632867
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415632867
Book Description Paperback. Condition: Brand New. 312 pages. 9.00x6.00x0.50 inches. In Stock. Seller Inventory # __0415632862
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780415632867
Book Description Condition: New. Seller Inventory # I-9780415632867
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415632867_lsuk
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9780415632867