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Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology) - Softcover
Synopsis
This book, based on a conference in Seoul Korea in 24, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
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About the Author
Lynn R. Kahle, Chung-Hyun Kim
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Creating Images and the Psychology of Marketing Communication
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Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
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Creating Images and the Psychology of Marketing Communication
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Creating Images and the Psychology of Marketing Communication
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Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
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