Advertising, the Media and Globalisation: A World in Motion

4 avg rating
( 2 ratings by Goodreads )
 
9780415668835: Advertising, the Media and Globalisation: A World in Motion

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.

It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media.

Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:

  • advertising as an object of study
  • global trends in the advertising industry
  • advertising and the media in motion
  • current issues in advertising, media and society
  • advertising, globalization and world regions.

While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

"synopsis" may belong to another edition of this title.

About the Author:

John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).

Review:

'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves something quite rare in the contested country where academic interests and applied information co-exist. His book is heavy on theory and social analysis, but it is also a history of the way the sector has worked and adapted to change.' - Stephen Matchett, Books in brief, The Australian 

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 45.95
US$ 34.07

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

John Sinclair
Published by Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from mass to social media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: * advertising as an object of study * global trends in the advertising industry * advertising and the media in motion * current issues in advertising, media and society * advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex. Bookseller Inventory # AA69780415668835

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.07
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

John Sinclair
Published by Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from mass to social media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: * advertising as an object of study * global trends in the advertising industry * advertising and the media in motion * current issues in advertising, media and society * advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex. Bookseller Inventory # AA69780415668835

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.73
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

John Sinclair
Published by Taylor and Francis 2012-04-19, London (2012)
ISBN 10: 0415668832 ISBN 13: 9780415668835
New paperback Quantity Available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Taylor and Francis 2012-04-19, London, 2012. paperback. Book Condition: New. Bookseller Inventory # 9780415668835

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.75
Convert Currency

Add to Basket

Shipping: US$ 8.05
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Sinclair, John
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Quantity Available: 3
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9780415668835

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.84
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Sinclair, John
Published by Routledge (2016)
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780415668835_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.88
Convert Currency

Add to Basket

Shipping: US$ 5.20
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Sinclair, John
Published by Routledge
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Softcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Softcover - 168pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1989165

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

SINCLAIR, JOHN.
Published by Routledge (2017)
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Paperback Quantity Available: 1
Print on Demand
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780415668835 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bookseller Inventory # HTANDREE0179953

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.29
Convert Currency

Add to Basket

Shipping: US$ 10.73
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Sinclair, John (Author)
Published by Routledge (2012)
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2012. Paperback. Book Condition: Brand New. 1st edition. 168 pages. 9.21x6.26x0.39 inches. In Stock. Bookseller Inventory # __0415668832

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.17
Convert Currency

Add to Basket

Shipping: US$ 8.05
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

John Sinclair
Published by Routledge (2012)
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2012. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780415668835

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.01
Convert Currency

Add to Basket

Shipping: US$ 12.07
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

John Sinclair
Published by Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 0415668832 ISBN 13: 9780415668835
New Paperback Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2012. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from mass to social media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: * advertising as an object of study * global trends in the advertising industry * advertising and the media in motion * current issues in advertising, media and society * advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex. Bookseller Inventory # BTE9780415668835

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.72
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book