Steve Conway Managing Service Innovation

ISBN 13: 9780415687201

Managing Service Innovation

4 avg rating
( 1 ratings by Goodreads )
 
9780415687201: Managing Service Innovation
View all copies of this ISBN edition:
 
 

The service sector accounts for the lion’s share of economic activity within developed economies (e.g. over 70% of UK GDP). This is a fact that seems to be largely lost in the vast majority of management of innovation textbooks, where at best, a single chapter is appended to cover the distinctiveness of innovation in the service sector. This textbook focuses exclusively on the management and shaping of service innovation.

Through reference to academic studies and real-world cases, the text explores the ways in which innovation is managed and shaped across the diversity of services offered in the private, public, and third sectors; from financial to education services and health to leisure services.

Final year management undergraduates and masters level students in service management, innovation management and in services marketing will find this to be an excellent tool in completing their studies.

"synopsis" may belong to another edition of this title.

About the Author:

Steve Conway is Senior Lecturer in Operations and Supply Management at the University of Bath, UK

"About this title" may belong to another edition of this title.

(No Available Copies)

Search Books:



Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want

Other Popular Editions of the Same Title

9780415687195: Managing Service Innovation

Featured Edition

ISBN 10:  0415687195 ISBN 13:  9780415687195
Publisher: Routledge, 2018
Hardcover