Reputation Management: The Key to Successful Public Relations and Corporate Communication

3.67 avg rating
( 33 ratings by Goodreads )
 
9780415716277: Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

  • Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
  • Opening vignettes, examples, and case studies have been updated in each chapter.
  • Additional case studies and examples with an international focus have been added.

"synopsis" may belong to another edition of this title.

About the Author:

John Doorley, head of corporate communications for Merck & Co. Inc. until 2000, most recently built and directed for 10 years the Master of Science Degree Program in Public Relations and Corporate Communication at New York University School of Professional Studies. He is now with the London-based company Mindful Reputation.

Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program of New York University's Stern School of Business, and teaches courses in NYU's MS in Public Relations and Corporate Communication program at the university's School of Professional Studies. He is the author of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (FT Press, 2012) and of Crisis Communications (AAAA Publications, 1999).

Review:

"The authors have found the right balance between academic rigor and practical application and between the foundational concepts of public relations and their application. It has been my text of choice for the past four years and will continue to be in the future."
―Philip Herr, Fairfield University and SVP of Millward Brown

"Reputation Management provides just the right breadth and depth of information to give the reader a full understanding of how to create and maintain organizational reputation within the context of the current business climate. Full of case studies and useful examples, this text is a practical and accessible tool for understanding the communication processes underlying the practice of reputation management."
―Lisa V. Chewning, Penn State University–Abington

"Reputation Management is more than an advanced organizational communication or public relations text. It connects theory to professional practice, making a strong business case for building and maintaining reputation as an organizational asset. Communication and business students, as well as professionals, will benefit from reading this book."
―Jennie Donohue, Marist College

"This book is the real deal―engaging and up-to-date ‘real world’ examples combined with communication and managerial theory. The chapter exercises encourage critical thinking and analysis. Reputation Management is just about the perfect text for anyone who wants to understand how communication works in organizations. I won't teach corporate communication without this textbook."
―Astrid Sheil, California State University, San Bernardino

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

John Doorley; Helio Fred Garcia
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Quantity Available: 1
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST0415716276. Bookseller Inventory # ST0415716276

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 154.23
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

John Doorley, Helio Fred Garcia
Published by Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2015. Hardback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: * Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. * Opening vignettes, examples, and case studies have been updated in each chapter. * Additional case studies and examples with an international focus have been added. Bookseller Inventory # AAZ9780415716277

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 154.83
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

John Doorley, Helio Fred Garcia
Published by Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2015. Hardback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: * Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. * Opening vignettes, examples, and case studies have been updated in each chapter. * Additional case studies and examples with an international focus have been added. Bookseller Inventory # AAZ9780415716277

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 159.04
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

John Doorley
Published by Routledge (2015)
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2015. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780415716277

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 148.61
Convert Currency

Add to Basket

Shipping: US$ 12.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Doorley, John
Published by Routledge (2016)
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780415716277_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 170.87
Convert Currency

Add to Basket

Shipping: US$ 5.18
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Doorley, John, Garcia, Helio Fred
Published by Routledge (2015)
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Hardcover Quantity Available: 1
Rating
[?]

Book Description Routledge, 2015. Book Condition: New. Num Pages: 442 pages, 9 black & white tables, 30 black & white halftones. BIC Classification: KJM; KJP; KJSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 187 x 262 x 31. Weight in Grams: 990. . 2015. 3rd Edition. Hardcover. . . . . . Bookseller Inventory # V9780415716277

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 188.68
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

7.

John Doorley, Helio Fred Garcia
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Hardcover Quantity Available: 1
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Hardback. Book Condition: New. Not Signed; Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, governmen. book. Bookseller Inventory # ria9780415716277_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 183.53
Convert Currency

Add to Basket

Shipping: US$ 5.18
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Doorley, John
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Quantity Available: 7
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2015. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9780415716277

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 185.94
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Doorley, John
Published by Routledge
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 2028499

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 189.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Doorley, John, Garcia, Helio Fred
Published by Routledge
ISBN 10: 0415716276 ISBN 13: 9780415716277
New Hardcover Quantity Available: 1
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Routledge. Book Condition: New. Num Pages: 442 pages, 9 black & white tables, 30 black & white halftones. BIC Classification: KJM; KJP; KJSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 187 x 262 x 31. Weight in Grams: 990. . 2015. 3rd Edition. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780415716277

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 192.43
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book