This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group’s growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought.
This book was originally published as a special issue of the Journal of Marketing Management.
"synopsis" may belong to another edition of this title.
Mark Tadajewski is Professor of Marketing at the University of Durham, UK. He is the Co-Editor of the Journal of Marketing Management and the author of various books and articles.
D.G. Brian Jones is Professor of Marketing at Quinnipiac University, USA. He is Editor of the Journal of Historical Research in Marketing, author of Pioneers in Marketing (2012), and co-editor with Mark Tadajewski of the three-volume set of readings titled The History of Marketing Thought (2008).
"About this title" may belong to another edition of this title.
Shipping:
US$ 3.99
Within U.S.A.
Book Description Condition: New. pp. 240 1st Edition. Seller Inventory # 2654443541
Book Description Condition: New. pp. 240. Seller Inventory # 55116234
Book Description Condition: Brand New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # MA 9780415724630
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780415724630
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415724630
Book Description Hardcover. Condition: Brand New. 218 pages. 10.00x7.00x0.75 inches. In Stock. Seller Inventory # __0415724635
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Mark Tadajewski is Professor of Marketing at the University of Durham, UK. He is the Co-Editor of the Journal of Marketing Management and the author of various books and articles. D.G. Brian Jones is Professor of Marketing . Seller Inventory # 869594401