Policy and Marketing Strategies for Digital Media (Routledge Studies in New Media and Cyberculture)

4.5 avg rating
( 2 ratings by Goodreads )
 
9780415747714: Policy and Marketing Strategies for Digital Media (Routledge Studies in New Media and Cyberculture)

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

"synopsis" may belong to another edition of this title.

About the Author:

Yu-li Liu is Professor of the Department of Radio and TV at National Chengchi University in Taiwan. She has published numerous books, including Multi-channel TV and Audience, Cable TV Management and Programming Strategy, Cable TV Programming and Policy in China, and Radio and TV, Telecommunications.

Robert G. Picard is Director of Research at the Reuters Institute, Department of Politics and International Relations, University of Oxford. He is the author and editor of 27 books and an academic expert on media economics and management and government communications policies.

Review:

"The essays in this book provide valuable insights for both professionals and academics on the impact of changes in digital media on public policy and the marketplace." --David Ackerman, California State University, Northridge, USA

"This is a collection of important insights from around the world on some of the most important communication issues of our time. It is must-reading for anyone who wants to see the whole picture." Pat Longstaff , Syracuse University, USA

"The book illustrates how contemporary media platforms such as Internet Protocol Television (IPT) and Direct Broadcast Satellite (DBS), and video files offered by Amazon, Hulu, Netflix, and YouTube, allow consumers to control the content of what they watch in contrast to traditional television... The book would be an excellent companion to Chuck Hemann and Ken Burbary's Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (CH, Dec'13, 51-2178)...  Summing Up: Recommended." - G. E. Kaupins, Boise State University, CHOICE

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 148.00
US$ 137.31

Convert Currency

Shipping: US$ 2.64
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

ISBN 10: 0415747716 ISBN 13: 9780415747714
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 20900386-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 137.31
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

Liu, Yu-Li
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2014. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KS-9780415747714

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 135.97
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Published by Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2014. Hardback. Book Condition: New. Language: English . Brand New Book. With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies. Bookseller Inventory # AAC9780415747714

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 141.10
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Published by Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2014. Hardback. Book Condition: New. Language: English . Brand New Book. With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies. Bookseller Inventory # AAC9780415747714

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 154.42
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Liu, Yu-li (Editor)/ Picard, Robert G. (Editor)
Published by Routledge (2014)
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2014. Hardcover. Book Condition: Brand New. 272 pages. 9.25x6.25x1.00 inches. In Stock. Bookseller Inventory # z-0415747716

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 163.99
Convert Currency

Add to Basket

Shipping: US$ 7.91
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

LIU, YU-LI; PICARD, ROBERT G.
Published by Routledge (2014)
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2014. Hardback. Book Condition: NEW. 9780415747714 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0706770

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 164.33
Convert Currency

Add to Basket

Shipping: US$ 10.55
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Yu-li Liu
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Hardcover Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Hardcover. With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 312 pages. 0.558. Bookseller Inventory # 9780415747714

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 180.84
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Published by Routledge (2014)
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Routledge, 2014. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110415747716

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 187.13
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

9.

Published by Routledge (2014)
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2014. Hardcover. Book Condition: New. book. Bookseller Inventory # M0415747716

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 203.01
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Yu-li Liu
ISBN 10: 0415747716 ISBN 13: 9780415747714
New Hardcover Quantity Available: 1
Seller:
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 2014. Hardcover. Book Condition: New. Hardcover. With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examin.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 312 pages. 0.558. Bookseller Inventory # 9780415747714

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 167.64
Convert Currency

Add to Basket

Shipping: US$ 37.00
From Australia to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book