This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events.
The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events.
The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally.
This book is a special double issue of the Journal of Hospitality Marketing and Management.
"synopsis" may belong to another edition of this title.
Larry Dwyer, PhD, is in the School of Marketing, University of New South Wales, Australia. He is President of the International Academy for the Study and Tourism, and President of the International Association for Tourism Economics.
Eugenia Wickens, PhD, is a Reader in Tourism, Faculty of Design, Media & Management, Bucks New University, England, UK.
"About this title" may belong to another edition of this title.
Book Description Routledge, 2014. Paperback. Condition: NEW. 9780415754781 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0705996
Book Description Routledge, 2014. Paperback. Condition: Brand New. 280 pages. 9.50x6.75x0.75 inches. In Stock. Seller Inventory # __041575478X
Book Description Routledge. Condition: BRAND NEW. BRAND NEW Softcover - This title is now printed on demand - please allow added time for shipment! A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 3454914
Book Description Routledge 2014-04-24, 2014. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-TNFPD-00011711
Book Description Routledge, 2014. Condition: New. book. Seller Inventory # M041575478X
Book Description Routledge, 2014. Paperback. Condition: New. Never used!. Seller Inventory # P11041575478X
Book Description Routledge, 2014. Paperback. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 041575478Xn