Items related to The Dynamics of Persuasion: Communication and Attitudes...

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series) - Softcover

 
9780415805681: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series)
View all copies of this ISBN edition:
 
 

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to:

  • introduce the social science perspective on persuasion

  • enhance understanding of persuasion theories and research

  • highlight the major issues discussed in the field of persuasion research

  • explore the complexities and subtleties in the dynamics of everyday persuasion

  • raise awareness about the ethics of contemporary persuasion.

New to this edition are:

  • 2008 election examples interspersed througout the text

  • focused discussions on compliance-gaining and negative advertising

  • examples of strong attitude, such as the pros and cons of using animals in research.

Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

"synopsis" may belong to another edition of this title.

About the Author:

Richard M. Perloff is Professor and Director of the School of Communication at Cleveland State University. He has taught at Cleveland State University for 30 years. Prior to that, he received his Ph.D. in mass communications at the University of Wisconsin-Madison and completed a postdoctoral fellowship in social psychology and communication at Ohio State University. Dr. Perloff has written books on persuasion, political communication, and applications of social science to the AIDS crisis. A Fellow of the Midwest Association for Public Opinion Research, he is nationally known for scholarship on perceptions of media effects.

"About this title" may belong to another edition of this title.

  • PublisherRoutledge
  • Publication date2010
  • ISBN 10 0415805686
  • ISBN 13 9780415805681
  • BindingPaperback
  • Edition number4
  • Number of pages448
  • Rating

Other Popular Editions of the Same Title

9780415805674: The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)

Featured Edition

ISBN 10:  ISBN 13:  9780415805674
Publisher: Routledge, 2010
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Paperback Quantity: 1
Seller:
GoldenDragon
(Houston, TX, U.S.A.)

Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0415805686

More information about this seller | Contact seller

Buy New
US$ 79.49
Convert currency

Add to Basket

Shipping: US$ 3.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Paperback Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0415805686

More information about this seller | Contact seller

Buy New
US$ 90.05
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Softcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0415805686

More information about this seller | Contact seller

Buy New
US$ 90.03
Convert currency

Add to Basket

Shipping: US$ 4.30
Within U.S.A.
Destination, rates & speeds
Stock Image

Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Paperback Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0415805686

More information about this seller | Contact seller

Buy New
US$ 90.45
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Paperback Quantity: 1
Seller:
Grumpys Fine Books
(Tijeras, NM, U.S.A.)

Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0415805686

More information about this seller | Contact seller

Buy New
US$ 90.48
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Paperback Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0415805686

More information about this seller | Contact seller

Buy New
US$ 91.50
Convert currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, rates & speeds
Stock Image

Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Softcover Quantity: 1
Seller:
LibraryMercantile
(Humble, TX, U.S.A.)

Book Description Condition: new. Seller Inventory # newMercantile_0415805686

More information about this seller | Contact seller

Buy New
US$ 92.43
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Paperback Quantity: 2
Seller:
Save With Sam
(North Miami, FL, U.S.A.)

Book Description Paperback. Condition: New. Brand New!. Seller Inventory # VIB0415805686

More information about this seller | Contact seller

Buy New
US$ 98.74
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century Perloff, Richard M.
Published by Routledge (2010)
ISBN 10: 0415805686 ISBN 13: 9780415805681
New Softcover Quantity: 1
Seller:
Aragon Books Canada
(OTTAWA, ON, Canada)

Book Description Condition: New. Seller Inventory # NHJ1--0136

More information about this seller | Contact seller

Buy New
US$ 96.00
Convert currency

Add to Basket

Shipping: US$ 23.00
From Canada to U.S.A.
Destination, rates & speeds