Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions

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9780415812719: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Multivolume collection by leading authors in the field

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'This is a super book that is not only timely with the EAL population growing rapidly; it also successfully links theory to practice...Written in a very accessible style, this book provides essential information, key theories and tried and tested best practice to help raise awarenes of potential issues for practitioners, children and parents. The practical support packed within this text is one of its strengths and is what practitioners will most benefit from'- Martine Horvath, EYE

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Book Description Taylor Francis Ltd, United Kingdom, 2013. Hardback. Book Condition: New. Reissue. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated. Bookseller Inventory # BTE9780415812719

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Book Description 2013. Hardcover. Book Condition: New. Hardcover. This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influenc.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 260 pages. 0.625. Bookseller Inventory # 9780415812719

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