Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges (Routledge New Directions in Public Relations & Communication Research)

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9780415855914: Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges (Routledge New Directions in Public Relations & Communication Research)

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability.

This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

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About the Author:

Donnalyn Pompper is Associate Professor of Strategic Communications at Temple University, USA. She also has extensive corporate PR experience with Campbell’s Soup Company, the Tasty Baking Company and Lewis, Gilman & Kynett, once the largest public relations/advertising firm in Philadelphia.

Review:

'This is a timely and useful text. Pompper skillfully integrates contemporary theoretical perspectives, empirical findings, and professional voices to create a nuanced and intriguing look at the ethical and practical challenges and opportunities embedded in today's complex web of stakeholder relations. The work is filled with invaluable insights for understanding the communicative dynamics of organizing more effective and ethically-oriented systems.' - Cynthia Stohl, Professor, University of California, Santa Barbara, USA

 Pompper makes a compelling case for public relations practitioners as internal activists leading the charge for responsible corporate action. Top global practitioners tackle difficult issues in a nuanced manner and provide fresh insights. This book will be invaluable for practitioners and educators who want to critically engage with the interplay of public relations, business, and society in a globalized world.' - Patricia A. Curtin, Professor, The University of Oregon, USA

'Interweaving the personal insights of a range of senior industry personnel to inform and ground its ambitious project, this book's fascinating discussion reflects on the challenges facing public relations in developing CSR/Sustainability as a force for significant social change.' - Dr. Anne Surma, Senior Lecturer, Murdoch University, Australia

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