Unthinking Eurocentrism: Multiculturalism and the Media (Sightlines)

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9780415869515: Unthinking Eurocentrism: Multiculturalism and the Media (Sightlines)

Unthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture, film and the mass media. The book 'multiculturalizes' media studies by looking at Hollywood movie genres such as the western, the musical and the imperial film from multicultural perspectives, examining issues from the racial politics of casting to colonialist discourse and gender and Empire.
More than just a critique of Eurocentrism and racism, Unthinking Eurocentrism also confirms artistic, cultural and political alternatives, discussing a wide range of non-Eurocentric media including Third World films, rap video and indigenous media. Synthesising literary theory, meida theory and cultural studies to form a challenging interdisciplinary study, the authors argue that current debatess about Eurocentrism and Afrocentrism are merely surface manifestations of a deep-rooted shift: the decolonisation of global culture.

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Review:

I find Shohat/Stam's work brilliant, original, exhilerating.
–Edward Said, Columbia University

The extraordinary range of historical reference and critical polemic in this comprehensive study clears the air around some of the smokiest debates of the day. Shoat and Stam's remarkably sane approach heralds a new and honest future for film and media analysis.
–Andrew Ross, author of Strange Weather

...an invaluable resource for media scholars and academics.
–Jump Cut

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