Items related to Media Today: An Introduction to Mass Communication
Synopsis
Media Today puts students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Media Today, Fourth Edition is built around four key concepts:
* A media systems apporach allows students to understand the interconnected cultural, political, and economic foreces that shape media they encounter every day.
* Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking.
* Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television.
* A media literacy goal encourages and builds critical skills to make students more informed and engaged citizens in our media-driven society.
Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, giving students an insider's perspective on how media industries operate. Exploring media through the cultural, political, and economic forces that shape them, Media Today builds media literacy to make students more informed consumers and more engaged citizens.
Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at www.routledge.com/textbooks/mediatoday4e.
"synopsis" may belong to another edition of this title.
About the Author
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he is the author of more than 50 articles and 8 books on mass media industries.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2011
- ISBN 10 0415876087
- ISBN 13 9780415876087
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages640
- Rating
Buy New
View this item
US$ 79.04
US$ 39.89 shipping from Germany to U.S.A.
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for Media Today: An Introduction to Mass Communication
Stock Image
Media Today: An Introduction to Mass Communication
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00044634668
Quantity: 2 available
Stock Image
Media Today: An Introduction to Mass Communication
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00074920045
Quantity: 1 available
Stock Image
Media Today : An Introduction to Mass Communication
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 4th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 4000575-6
Quantity: 1 available
Stock Image
Media Today : An Introduction to Mass Communication
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP78902933
Quantity: 1 available
Seller Image
Media Today: An Introduction to Mass Communication
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs3426068240
Quantity: 1 available
Stock Image
Media Today: An Introduction to Mass Communication
Seller: SGS Trading Inc, Franklin Lakes, NJ, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking. Seller Inventory # SKU0470191
Quantity: 2 available
Seller Image
Media Today: An Introduction to Mass Communication : An Introduction to Mass Communication
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neu Neuware, Importqualität, auf Lager, Sofortversand. Seller Inventory # INF1000234550
Quantity: 1 available