Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis.
Author Kathleen Fearn-Banks examines the steps of choosing the appropriate words to convey a message, selecting the method and channels for delivering the message, and identifying and targeting the most appropriate publics or audiences. She also addresses such important topics as avoiding potential mismanagement of communication in crisis situations.
Key features of this fourth edition are:
A Student Workbook is also available for use with this volume, providing additional pedagogy for each chapter, including discussion questions, activities, key terms, case exercises, and worksheets.
Utilizing both classic and contemporary cases of real-world situations, Crisis Communications provides students in public relations and business with real-world perspectives and valuable insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
"synopsis" may belong to another edition of this title.
Kathleen Fearn-Banks is Professor of Communication in the Department of Communication at the University of Washington. She joined the faculty in 1990, after 25 years in the communications professions. Her professional experience includes as a feature writer at the Los Angeles Times; a newswriter/ producer/ reporter for KNXT-TV (now KCBS) in Los Angeles; publicist and Media Relations Manager for NBC Television Network. She was vice president of Development and Public Relations for The Neighbors of Watts, an entertainment industry non-profit which raised funds for daycare centers in underprivileged areas of Los Angeles.
"About this title" may belong to another edition of this title.
Book Description Routledge, 2010. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F9-9780415880589
Book Description Routledge, 2017. Hardback. Book Condition: NEW. 9780415880589 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0219241
Book Description Routledge, 2010. Hardcover. Book Condition: New. 4. Bookseller Inventory # DADAX0415880580
Book Description Routledge, 2010. Hardcover. Book Condition: Brand New. 4th edition. 408 pages. 9.10x6.20x1.10 inches. In Stock. Bookseller Inventory # __0415880580