This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
"synopsis" may belong to another edition of this title.
Bonnie S. Brennen is the Nieman Professor of Journalism in the Diederich College of Communication at Marquette University. Her research focuses on the intersection between labor and journalism history as well as on relationships between media, culture, and society. She is author of For the Record: An Oral History of Rochester, New York Newsworkers and co-editor, with Hanno Hardt, of three books: The American Journalism History Reader; Picturing the Past: Media, History, and Photography; and Newsworkers: Towards a History of the Rank and File, also published by Routledge.Review:
"Bonnie Brennen―one of the most distinguished scholars in the field―offers readers a lucid, rigorous and detailed account of how to conduct qualitative research studies, employing the evidence derived from interviews, focus groups, oral histories, ethnography and textual analysis, as well as case studies of published research which highlight good practice and activities and exercises relating to each identified approach. Qualitative Research Methods in Media Studies slays the myth concerning the supposed supremacy of quantitative approaches to research. The result is a landmark text which will be essential reading for students of media and journalism studies." ―Bob Franklin, Professor of Journalism Studies, Cardiff University, UK
"Written in clear, jargon-free language, this remarkable and engaging textbook guides the reader through each qualitative method and then offers examples that vividly illustrate those methods at work. A true expert in qualitative communication research, Brennen draws on a wide range of sources and makes complex concepts accessible and understandable. The voice of the book is that of a friendly, trusted and supportive mentor. It will give students the skills and the courage to undertake challenging research studies." ―Margaret Duffy, Professor and Chair, Strategic Communication, Missouri School of Journalism
"About this title" may belong to another edition of this title.
Book Description 2016. Soft cover. Condition: New. Dust Jacket Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA9989
Book Description Routledge, 2015. Soft cover. Condition: New. International Edition. 248pp. International Edition. Different ISBN and Cover image but contents are same as US edition. Seller Inventory # 271665
Book Description T&F India. softcover. Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Seller Inventory # adhiya17679
Book Description Routledge. PAPERBACK. Condition: New. 0415890225 New Condition. Seller Inventory # NEW99.0213237
Book Description Routledge, 2013. Paperback. Condition: New. Never used!. Seller Inventory # P110415890225
Book Description Routledge, 2013. Paperback. Condition: New. Brand New!. Seller Inventory # VIB0415890225
Book Description Routledge, 2013. Paperback. Condition: New. Seller Inventory # DADAX0415890225
Book Description Routledge, 2013. Condition: New. book. Seller Inventory # M0415890225